“It’s time for a frank talk with readers about the Mercury News”. I could not help but notice this headline in the Sunday, September 13 edition of the Mercury News. I made an instant connection with this article, written by columnist Mike Cassidy. I appreciated Mr. Cassidy’s forthright manner in addressing the condition of the news industry in general, and the status of the Mercury News in particular.

We all know that the newspaper business has changed dramatically.  The deterioration of the economy coupled with the proliferation of cheap electronic devices, speedy internet access, and new advertising models have led to a substantial decline in advertising and subscription revenues.  I am a faithful reader of the “Merc”  and other local papers.  However, I will admit that I canceled my subscription once I discovered that my iPhone could double as a bedside clock radio and an electronic newspaper—an entire newsstand really.  Yes, I miss the feel of a real paper with a cup of coffee in my hand.  I have made the transition nonetheless.

However, what really drew me to the article was the parallel between the situation at the Mercury News and our own college. In fact, much of what Mr. Cassidy had to say could apply to our entire system of post-secondary education.

For CSM, it is clear that the revenues we receive from the state will no longer support us even at a time of burgeoning enrollments. We are needed more than ever. Yet, we are already operating at a high level of efficiency–the fat and the muscle are gone.  As I mentioned at our all-college budget meeting earlier this week our next round of budget adjustments will be very painful. The sad reality is that we will need to eliminate or reduce programs, services and course offerings in order to survive.

It is time that we had a frank talk about CSM.  Like the Mercury News, we will need to make difficult decisions among competing demands while trying to serve our community as best as possible. In doing so, we must not lose sight of our mission, our institutional priorities, and above all, our commitment to providing a quality education to those who need us the most.